SUMMER FRIDAYS

Born in California, Summer Fridays has redefined modern skincare with effortless, feel-good formulas designed to deliver instant results. From the iconic Jet Lag Mask to the viral Lip Butter Balm, the brand has captivated beauty lovers worldwide, earning its place as Sephora’s #1 lip brand. Loved for its clean ingredients, nourishing textures, and minimalist aesthetic, Summer Fridays embodies the perfect balance between indulgence and efficacy.

As part of its French launch, we supported Summer Fridays at the Sephora EME Convention and the Sephora 2025 Press Day with Gold Customers. We helped introduce the brand to the French market, ensuring a seamless and impactful debut.