Retail & Brand Activation

Beyond press, influencer marketing, and event partnerships, AELA Agency provides strategic Retail & Brand Activation services. Acting as the essential bridge between brands and their retail partners, we ensure seamless alignment through key account management, in-depth team training, and impactful in-store activations. From coordinating merchandising and visual storytelling to organizing retail events and product education sessions, we enhance brand presence and engagement at the point of sale. AELA Agency was instrumental in launching Subtle Energies at Le Bon Marché in March 2024, overseeing its in-store integration, training sessions, and activations that brought the brand to life for both staff and consumers.

We also supported Summer Fridays in their expansion into the French market, assisting during the EMEA Sephora Convention and the press day, where we helped introduce the brand to Gold Customers, ensuring a strong and impactful entry into this key retail landscape.

With a hands-on and strategic approach, we craft retail experiences that strengthen brand identity and drive.