CICÉRON Paris is a French scientific luxury skincare house founded by pharmacist Dr. Jeanne Tieu-Benichou. At the heart of the brand is a new approach to skincare: fewer, smarter steps, combining the efficacy of a serum and an anti-ageing cream in an ultra-fine mist. Made in France and clinically validated, CICÉRON brings together science, sensoriality and French excellence in a radically simplified beauty ritual.

AELA Agency supported CICÉRON in establishing its positioning and building its visibility within the French beauty and lifestyle ecosystem. From press and influencer relations to strategic gifting and targeted introductions, the agency connected the brand with trusted journalists, beauty experts, facialists, actresses and tastemakers.

To move beyond traditional PR, AELA also conceived a series of intimate monthly gatherings in Paris, including at Hôtel Lutetia, creating privileged moments around the founder, the science behind the formulas and the CICÉRON gesture. The objective: turn a highly innovative product concept into a desirable brand universe, build genuine advocacy and create a trusted community around the house.